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UPB-CTTIP Romdoc
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Dezvoltarea unui sistem de evaluare a funcţiei de marketing şi influenţa acesteia în performanţa organizaţiilor industriale
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Micu, Daniel Marian
; 2011-12-07.
TEZĂ DE DOCTORAT Autor: MICU DANIEL MARIAN DEZVOLTAREA UNUI SISTEM DE EVALUARE A FUNCȚIEI DE MARKETING ȘI INFLUENȚA ACESTEIA ÎN PERFORMANȚA ORGANIZAȚIILOR INDUSTRIALE Abstract Dezvoltările tehnologice din ultimii 20 de ani, apariția economiilor emergente și noile modalități de conducere a afacerilor au permis și impus ingineriei industriale să își asume un rol crescut în procesul de integrare a sistemelor unei organizații industriale pentru îmbunătățirea eficienței și a eficacității acesteia. [...]
http://romdoc.upb.ro/record/1703/files/
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Micu, Dan Alexandru
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